This video is long 50 min, but it is an interesting peek behind the curtain on how things get done from javier verdura, director of product design and project management for tesla motors works for franz. Leadership at any educational institutes like, clevel executive s. Photo courtesy of maurizio pesce from milan, italiaelon musk, tesla factory, fremont ca, usa. In the management discourse, design thinking is a methodology that imbues the full. Tesla is a provider of highperformance electric vehicles. Its great for designing products and experiences, but can also be put to work to help solve any. Design and operation of tesla turbo machine a state of. So, when implementing design thinking, the important thing to focus on is people, not designseven when youre working on an actual product design. As a result, we are concerned about the business model design of tesla and would like to draw several lessons for more classical oems in their business model design of ev. Nikola tesla s autobiography at the age of 63 tesla tells the story of his creative life. Design thinking and examples business innovation brief.
First published in 1919 in the electrical experimenter magazine table of contents i. A three step process to start measuring roi of design thinking. The theory of disruptive innovation, introduced in these pages in 1995, has proved to be a powerful way of thinking about innovationdriven growth. You need to understand where you are right now professionally, mentally, physically, relationshipwise to then see where youre going next. Noticeably, these models share a similar flow of phases that starts with understanding the problem addressed, reflect it. Tesla, a pioneer in electric vehicle manufacturing, will be featured as a weeklong class project to immerse participating executives in the practice of corporate innovation and design thinking. After explaining why business executives and academics should consider thinking about. View analysis pdf in new window in 2017 i gained access to a tesla model x with advanced autopilot features. Design thinking is an incredibly powerful way to approach the design of just about anything that involves an interaction with people or other intelligent creatures. Applying engineering psychology, i assessed the vehicle from a human factors perspective. Applying design thinking to your life noteworthy the. Jul 20, 2018 design your operations to optimize learning not outputs. That allow the team to move on very fast in a project. This paper seeks to explore reputational risk management practices of tesla inc.
The first step to designing your life is by taking a critical look at yourself. This process naturally leads to exploring widely for better substitutes. Design thinking grows up welcome to experience thinking. Jul 12, 2016 teslas strategy is risky and aggressive, but it has worked. Teslas strategy is risky and aggressive, but it has worked. Beautiful design including a 17 inch screen no car has. For those companies that get design right, the prizes are rich. Currently, musk is the ceo of both tesla and spacex. Owning model s by nick howe is the first book that helps you to better understand model s. I utilized a frontend analysis for usercentric design and addressed the displays and the controls for the vehicle. Lastly, tesla acquired solarcity in november of 2016. You need to understand where you are right now professionally, mentally, physically, relationshipwise. In this part, steve tended to improve the execution process by closing 2 divisions, eliminating 70% of the new products and focusing on the higher potential products, reducing the product lines from 15 to just 3, and shutting facilities to move manufacturing outside the company.
Nikola teslas autobiography at the age of 63 tesla tells the story of his creative life. His futuristic thinking propels his company forward, and provides the leadership and vision that tesla must uphold. Once you have a foundation of facts, you can make a plan to improve each little piece. It drives innovation and amplifies the creative problemsolving ability of every employee by stripping away the barriers that prevent them from thinking differently. Harpers bazaar,funny face, and the construction of the modernist woman. From thomas edison to tesla motors, human centered design has been the driving force behind. So what does the car industry as a whole look like. Feb 19, 2015 teslas shoppingmall storefront model is a welcome change for many car shoppers as well especially those who didnt even go to the mall thinking about buying an electric car. From thomas edison to tesla motors, human centered design has been the driving force behind innovations that have revolutionized businesses. The design thinking process was developed by the ideo founder david. If you already own the car, the book presents an indepth look at model s technology, a description of the cars many features and functions, and guidelines that will help you achieve optimal driving performance.
The purpose of this master thesis is to explore the application of design thinking in the automotive industry in order to explain which factors influence the innovativeness of design thinking teams. For example, the model s, awarding of design award, was designed by 3 designers seat side by side of engineers. Download tesla 369 key pdf nikola tesla was an extraordinary man and genius born during a lightning storm in 1856 to a serbian family. Cheit faculty fellow at the haas school of business where she designs and delivers courses on design, innovation and product management and a teaching professor in the mechanical engineering department in the college of engin. Design thinking requires ethnography, history, art, philosophy, science, sociology experts. The software used to design and engineer the model s. Teslas innovations are transforming the auto industry. Pdf electric vehicle ev industry is still in the introduction stage in product life cycle, and its dominant design is still dormant. Developed by the stanford graduate school of business and the hasso plattner institute of design at stanford, customerfocused innovation marries business school classroom models with the dschool. Those that succeed often follow ten best practices.
Musk is a resource that nikolas tesla needed to impress his lithium battery upon society. Tesla s sleek design and wide range of features and have changed the publics perception of electric cars from hippiemobiles to luxury musthaves. Pdf design thinking as an effective toolkit for innovation. Design thinking is a customeroriented innovation approach that aims to generate and develop creative business ideas or entire business models. Perhaps one of the most important underlying themes of the unfolding tesla story has to do with the idea of learning versus optimization. In the contemporary world of business and technology, few companies get as much. As design thinking nears its 50th birthday, many companies still struggle to realize value from design. This set up, allow the team to communicate rapidly about design and possibility of construction with the constraints of the battery, weight, raw materials, aero dynamism.
Design thinking design thinking is a process developed by the design firm ideo6,7 and taught extensively at the stanford design school affectionately. Complete patents of nikola tesla in 1884, a poor serbian immigrant named nikola tesla arrived in the united states at that time the land of the free though he was poor in this worlds goods, he was rich in ideas that would eventually light up the united states and the entire world. Even before design thinking was articulated as a well defined process in the second half of the 20th century, its principles have produced remarkable inventions. Design, being recognised for good taste and getting compliments from friend are some gains in this example. Design thinking, the second methodology we will introduce, provides a process for generating the original hypothesis and also a highlevel vision that can guide the pivot or persevere decision. Theres no doubt that elon musk is a genius, and many of the doubtiest tesla doubters rave about the delights of actually driving one. This is his interview on ted about first principles thinking musk gave this answer to a question from a reader asking him how he learns so fast. Other gains are safe travels and highend battery technology. Tesla human factors engineering analysis holistic human. Ten principles of design thinking that deliver business. Design your operations to optimize learning not outputs.
Given the everincreasing barriers to entry in what peter drucker famously called the industry of industries, its a wonder that any automotive startups defy the long arc of consolidation by establishing themselves as viable competitors. As a result, model s acceleration is instantaneous, silent and smooth. By design, teslas products are sustainable, and were working hard to build them. How to successfully apply the inspiration in design thinking. The technology trends and the customer needs have a lot of influence on the future of tesla. The design thinking mindset is a very good and effective solution especially for startups, that face the unique challenge of developing the right business model for their company, but also for every other business that wants to innovate its obsolete structures, identifying and really understanding its customers. Panasonic brings experience in high volume cell manufacturing, while tesla provides creative, first principles thinking, clear vision, a rapid pace of execution, and the end product design and demand. The design thinking process has been a playbook for innovation strategy for a long time.
As of december 31, 2012, we had delivered approximately 2,450 tesla roadsters to customers in over 30 countries. Oct 24, 2017 design thinking process from stanford d. Tesla uses design thinking to make ecars cool experiencepoint. If you already own the car, the book presents an indepth look at model s technology, a description of the cars many features and functions, and guidelines that.
Stanford business school taps tesla motors for global. First principles thinking is the act of boiling a process down to the fundamental parts that you know are true and building up from there. Infact, nikolateslaalsoconceived amoreadvancedtypeof coil, the magnifying transmitter, which is made of three coils instead of two and which operates in a slightly morecomplicatedmanor. I still dont understand why large commercial companies would want to give a try to design thinking, unless they want to literally change the world. The research in this paper is based on a theoretical and practical approach to the concept of design thinking, its background, characteristics, process models and toolkit. In the last few decades, there were different models for the design thinking process that have been introduced such as the d.
Why elon musk wants his employees to use a strategy called. Design thinking is fundamentally conservative and preserves the status quo. When tesla launches a product like the cybertruck, the reception. Innovation via design thinking is the name of the game at tesla. Teslas competitors are car companies who also brought electric cars on the market, but public transport and car sharing is also competition for tesla. Tesla motors ip open innovation and the carbon crisis bl. Tesla believes in re designing a vehicle about its energy source electric and its driver based on artificial. Gf1 is the result of a partnership between tesla and panasonic, a relationship that began in 2006.
Lets discuss how you can utilize first principles thinking in your life and work. To drive innovation, tesla ceo elon musk and netflix ceo reed hastings use first principles thinking, a strategy by ancient greek philosopher aristotle. What steve jobs taught us about design thinking digital. Apr 20, 2010 tesla, a pioneer in electric vehicle manufacturing, will be featured as a weeklong class project to immerse participating executives in the practice of corporate innovation and design thinking. Teslas shoppingmall storefront model is a welcome change for many car shoppers as well especially those who didnt even go to the mall thinking about buying an electric car. A first principle is a basic assumption that cannot be deduced any further. In this book, youll learn all about design thinking. Developed by the stanford graduate school of business and the hasso plattner institute of design at stanford, customerfocused innovation marries business school. While we have concluded the production run of the tesla roadster, its proprietary electric vehicle powertrain system is the foundation of our business. Design thinking can transform your organization to better meet the needs and wants of both your employees and customers. In the same year kenneth hicks 11 published a patent with an. In this interview, musk talks about this 100 hour work week. How to really understand your customer with the value. We will only discuss the conventional tesla coil, consisting of a spark gap and two tank circuits and called spark gap tesla coil sgtc.